Why does luggage cost what it does? And what does your money buy? Here’s such wisdom as I have on the subject. Let’s divide the type of luggage an OBOW reader might choose into three price categories (give or take a few dollars): $50, $100, and $200.
You can of course spend even more for leather or some other variety of high-style luggage, but I’m assuming that most OBOW readers are more interested in quality than in ultra-expensive luggage whose primary purpose is to make the owner feel “special”.
Which category represents the best value? My theory is that in most retail categories you should go cheap or go for get-what-you-pay-for quality. In the luggage world this means spend $50 or spend $200. Buy a bag for a lifetime - or one for a year of hard use or a couple of vacations. This makes the most sense to me. A $50 bag is disposable; a $200 bag is still the cheapest element of your next major trip.
A word about sales: Good value can sometimes be had when a sale turns a $180 bag into a $120 bag. But American luggage companies rarely have sales. Why? Small American companies know how much profit they must build into a bag to keep operating. Their labor and material costs are high and they don’t change much. So they don’t have sales. Foreign-made bags are mass produced and marked up significantly. Cheap labor and materials make this possible. When a retailer buys 500 of a bag and it sells slowly they mark it down to near cost or below. It’s more important to a mass marketer to dump excess inventory so they’ll have the cash flow to move on to next years model or trend. The American companies are under less pressure in this respect since they maintain tight inventories and feel no need to replace their high-quality products with something new every year or two.
What do you think?