This piece about high-dollar Tumi luggage makes some extravagant claims. If true, no rapper or paranoid celebrity should be without it:
“As the price dictates, premium materials are used, so the wheels are better in terms of maneuverability and they can withstand difficult road conditions,” notes Santos. “Carrying Tumi itself, it’s very light but you know you’re secure because it’s made of ballistic nylon, which is used in bulletproof vests. So it’s puncture-free, slash-free, you can even use it to parry bullets!”
“The weaving is different, it’s high-tensile nylon,” adds Dinah Alfonso-Lim, Tumi’s brand director. “It lasts a hundred times better than regular nylon.”
Obama and Cruise are just a few of the high-powered celebrities who use Tumi. Among their ranks are Ashton Kutcher, Shaquille O’Neal, and now … Cameron Diaz.
Reader Comments (1)
Tumi’s really not in the luggage business anymore, but in the “pretty thing for sale at the mall I’ve got to convince people they need” business. They stopped making luggage about the time that every yuppy had to have one of their briefcases. I have one from '99, and it's the only bag I've ever had (ok, aside from freebie bags) that's had a zipper fail.
They are a fashion accessory first, status symbol second (depending on context, in some carrying a Jack Spade will get you further), and luggage-shaped-object a distant third.
I've also been a victim of their bad market research